Our Work

Real optimisation projects delivering measurable results for European e-commerce retailers

Fashion retail checkout optimisation
Fashion Retail

Multi-Step Checkout Optimisation

Streamlined a complex multi-step checkout process for a leading fashion retailer, resulting in significant improvement in conversion rates and reduced cart abandonment.

23% Cart Abandonment Reduction
18% Conversion Improvement
Funnel Analysis A/B Testing Mobile Optimisation
Electronics e-commerce analytics
Electronics

Payment Gateway Analytics

Implemented comprehensive payment method analysis for an electronics retailer, identifying optimal payment options for different customer segments.

15% Payment Success Rate
12% Revenue Increase
Payment Analytics Real-time Monitoring Integration
Home and garden e-commerce
Home & Garden

Mobile Checkout Experience

Redesigned mobile checkout flow for a home and garden retailer, focusing on touch-friendly interfaces and simplified form completion.

31% Mobile Conversion Lift
28% Form Completion Rate
Mobile UX Form Optimisation User Testing
Marketplace platform analytics
Marketplace

Multi-Vendor Checkout Analytics

Developed comprehensive analytics for a multi-vendor marketplace, tracking performance across different seller types and product categories.

19% Overall Conversion
25% Vendor Performance Insight
Multi-vendor Custom Dashboard Segmentation
E-commerce delivery optimisation
Logistics

Delivery Options Optimisation

Analysed delivery preference patterns to optimise shipping options presentation, reducing checkout friction and improving customer satisfaction.

16% Checkout Completion
22% Express Delivery Uptake
Delivery Analytics Customer Preference Revenue Optimisation
International e-commerce expansion
International

Cross-Border Checkout Analysis

Supported European expansion by analysing checkout behaviour across different countries, optimising for local payment preferences and regulations.

27% International Conversion
5 New Markets Optimised
Localisation GDPR Compliance Market Research

Project Highlights

Key insights and methodologies from our most successful optimisation projects

Data-Driven Approach

Every optimisation decision is backed by comprehensive data analysis. We don't guess – we test, measure, and validate improvements before implementation.

  • Baseline performance measurement
  • Statistical significance testing
  • Continuous monitoring and refinement

Customer-Centric Focus

Our optimisations prioritise customer experience whilst achieving business objectives. Better experience leads to better performance.

  • User journey mapping
  • Friction point identification
  • Accessibility improvements

European Market Expertise

Deep understanding of European e-commerce nuances, from payment preferences to regulatory requirements across different countries.

  • Local payment method optimisation
  • GDPR-compliant tracking
  • Cultural preference analysis

Measurable Results

All projects deliver quantifiable improvements in key performance indicators, with clear attribution to specific optimisation efforts.

  • Conversion rate improvements
  • Revenue impact measurement
  • Long-term performance tracking

Industry Expertise

Specialised knowledge across key e-commerce sectors

Fashion & Apparel

Size guides, returns optimisation, and seasonal campaign analysis

Electronics & Tech

Product comparison tools, warranty options, and technical specification display

Home & Garden

Delivery scheduling, bulk order optimisation, and seasonal demand analysis

Health & Beauty

Subscription models, personalisation features, and regulatory compliance

Gifts & Lifestyle

Gift messaging, delivery timing, and seasonal optimisation strategies

Marketplace Platforms

Multi-vendor analytics, seller performance tracking, and commission optimisation

Proven Results

Aggregate performance improvements across our client portfolio

21%
Average Conversion Improvement

Typical increase in checkout conversion rates following optimisation implementation

26%
Cart Abandonment Reduction

Average decrease in cart abandonment rates through targeted interventions

34%
Mobile Performance Boost

Enhanced mobile checkout experience leading to significant conversion gains

18%
Checkout Time Reduction

Streamlined processes reducing time from cart to completed purchase

Our Project Methodology

A proven approach that delivers consistent results

1

Discovery & Analysis

Comprehensive audit of current checkout performance, identifying bottlenecks and opportunities through data analysis and user research.

2

Strategy Development

Create customised optimisation roadmap based on findings, prioritising interventions by potential impact and implementation complexity.

3

Implementation & Testing

Deploy tracking infrastructure and begin systematic testing of optimisation hypotheses using rigorous A/B testing methodologies.

4

Monitoring & Refinement

Continuous performance monitoring with regular refinements based on ongoing data analysis and emerging optimisation opportunities.

Ready to Optimise Your Checkout?

Join the growing number of European retailers who have transformed their e-commerce performance with our proven optimisation approach.

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